WHAT IS JUTE?It's easy to produce, sturdy, and biodegradable so it's the perfect material to use in handmade rugs, shopping bags, curtains and the obvious choice for our sustainable bags. In fact, jute fabric is the second most versatile fabric after cotton, and the second most common fibre grown and used across the world. But the best thing about jute is it uses way less water to produce, and the production of jute is much more eco-friendly than any other fabric. Because of this, we believe jute deserves to be named as the Number One material in the world!